It’s not a surprise that I design complex events with a solid business foundation as both of my parents were detail conscious and appreciated creativity.
My father came through Ellis Island from Stockholm at age 13. His career was as an independent insurance investigator. His primary client was Lloyds of London. When I was a child, Pop guided me through museums in Europe and, in retrospect, taught me how to see.
For 35 years, my mother was the event planner for the church of which she was a charter member. She planned all the weddings and funerals. I was her understudy. Among many other things, she taught be how to be respectful, fluff linens, and cut a wedding cake.
Growing up with this yin-yang training was a natural transition into my adult life in the world of events. So, it really is not surprising that I design complex events with a solid business foundation that are gently stroked to smooth out the wrinkles around the edges.
What might be surprising is that I am an introvert.
Although I’ve been seen taking over the microphone for sick emcees, serving as a figurehead for organizations, and making presentations before large audiences… my comfort zone has always been behind the scenes. I thrive in the world of fine-tuning, timing documents, and attending to details that often go overlooked but make a huge difference in the success of the guest experience. I take great pride in standing back and watching as the magic of the program as it unfolds seamlessly.
When you think about it, the attention to detail required to produce complicated events is actually a perfect fit for a focused mind. My artistic background and understanding of public relations and marketing also fit neatly in the big picture of event design. Not only do events require a vivid imagination, they need to be managed, refined, implemented, and measured. These are my talents.
I decided to start this retooled stockpile of information with the confession that I am an introvert because I’m assuming most people will skip over the preliminary writing and aim for the meaningful content, so my secret will likely remain a secret. The content contains plenty of event planning secrets like my methods of counting numbers of people in attendance and easy ways to cut budgets without sacrificing the integrity of the event. Novice or experienced, you’re sure to discover ways of doing things that will provide a good foundation for your career or make your events even better.
Welcome aboard.
Ingrid