You don’t need a degree in marketing to understand how to apply a marketing plan to an event. You do need a solid event plan and to boost your bottom line results, you have to follow through with the plan. Ingrid E. Lundquist, CSEP In the event industry, it is common knowledge that the presentation … Continue reading The Process of Planning and Building Results-Driven Events→

It’s not a surprise that I design complex events with a solid business foundation as both of my parents were detail conscious and appreciated creativity. My father came through Ellis Island from Stockholm at age 13. His career was as an independent insurance investigator. His primary client was Lloyds of London. When I was a … Continue reading The Introvert Organizer→