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  An Evening with Garrison Keillor

In celebration of the 125th Anniversary of Lutheran Social Services of Northern California (LSS), the organization contracted The Lundquist Company to produce “An Evening with Garrison Keillor” at Memorial Auditorium, the third largest venue in Sacramento. The ticketed event was expected to serve as a bonding event between the congregations of more than 200 regional Lutheran Churches, draw media attention to LSS, and serve as a fundraiser for LSS. Fourteen days prior to the event Mr. Keillor had a stroke, and the event had to be cancelled.

The Lundquist Company’s professional experience resulted in this not being a monetary and public relations catastrophe for our client as we advised them early on to purchase cancellation insurance.  In addition, most of the sponsors did not request a refund of their investment.

Even though Mr. Keillor was unable to perform, the event garnered positive publicity for the 100th Anniversary of Lutheran Social Services of Northern California, church groups worked together for a common goal, all budgeted expenses were covered by cancellation insurance, and ticket holders received refunds.  Mr. Keillor recovered and continues to entertain Lutherans and other audiences.

 

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